Download The Power of Visual Storytelling: How to Use Visuals, by Ekaterina Walter, Jessica Gioglio PDF

By Ekaterina Walter, Jessica Gioglio

Awareness is the hot commodity. visible Storytelling is the recent foreign money.
• Human mind tactics visuals 60,000x quicker than textual content.
• internet posts with visuals force as much as a hundred and eighty% extra engagement than these with no.
• audience spend a hundred% extra time on web content with movies.

Filled with full-color photographs and thought-provoking examples from major businesses, The energy of visible Storytelling explains tips to develop your corporation and boost your model through leveraging images, movies, infographics, shows, and different wealthy media. The booklet provides a robust highway map for purchasing begun, whereas inspiring new degrees of creativity inside organisations of all kinds and sizes.

"This publication is not just a whole evaluation of [visual storytelling] yet, most significantly, the most important to doing it correct, a complete correct Hook!"
—Gary Vaynerchuk, New York Times bestselling writer of Crush It! and Jab, Jab, Jab, correct Hook

"A precious advisor to figuring out how you can advance robust advertising and marketing courses utilizing the artwork of visible storytelling."
—Guy Kawasaki, writer of APE: writer, writer, Entrepreneur and previous leader evangelist of Apple

"The strength of visible Storytelling is the recent advertising bible!"
—Nancy Bhagat, vice chairman, worldwide business plan and Campaigns, Intel

"If an image is worthy one thousand phrases, The strength of visible Storytelling is worthy a million."
—Scott Monty, worldwide electronic & Multimedia Communications for Ford Motor Company

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Extra resources for The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand

Example text

The end result is so addictive that consumers will share and watch GIFs over and over again. Though GIFs have become pop culture darlings, there’s plenty of creative potential for companies to tap in to. Over the Christmas holiday, Coca-Cola turned the “12 Days of Christmas,” into the “12 Days of GIFs” to craft a seasonal story on its Tumblr blog. Inspired by the popular reaction blog What Should We Call Me, HBO’s Girls created GIFs related to moments and themes from the show. Although there’s incredible potential for creativity, GIFs are supported on only certain platforms like Tumblr, Google+, blogs, and websites.

It’s not just a one-off piece of media; it’s not like creating a YouTube video one time and hoping it goes viral. ” People like to laugh. That will always be a win with using cartoons as vehicles to deliver brand messages. But there is also a way of illustrating a need of the audience. “If you are marketing something, you are solving some sort of problem for that customer base,” says Fishburne. “A cartoon does a good job of illustrating that self-need: how that audience feels that naturally sets up what you’re trying to market as a solution for that.

One way to show the more human side of your company is by putting your community’s user-generated content in the spotlight. com), the company prompted its fans to share on Twitter or Instagram how they get their sweat on for a chance to appear on the company’s website or social media channels. It used a service called Olapic, which offers software for collecting user-generated photos across Facebook, Twitter, and Instagram. Naturally, the photos all put Lululemon apparel in the spotlight, but it did so in a way that personified the brand and the people who live an active, healthy lifestyle.

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