By Barry Glassner
Take pleasure in what you consume. From the writer of the nationwide bestseller The tradition of worry comes a rallying cry to desert foodstuff fads and myths for calmer and extra satisfying consuming. for lots of american citizens, consuming is a faith. We worship on the temples of star cooks. We elevate our kids to think that yes meals are sturdy and others are undesirable. We think that if we consume the ideal meals, we are going to stay longer, and if we consume within the correct locations, we'll elevate our social prestige. but what we think to be real approximately nutrients is, actually, fairly contradictory. delivering half expos?, half social com-mentary, sociologist Barry Glassner talks to cooks, nutrients chemists, nutritionists, and eating place critics in regards to the method we consume. supporting us realize the myths, half-truths, and guilt journeys they promulgate, The Gospel of nutrition liberates us for higher pleasure on the desk.
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Additional info for The Gospel of Food: Everything You Think You Know About Food Is Wrong
How About an Oat-Bran Beer with That Soy Burger? The pop stars of the food world, functional ingredients catch on or not, stay hot or lose their luster, depending less on their intrinsic worth than on the level of support they receive from powerful corporate backers. Some, like saw palmetto, are sold principally by small manufacturers rather than major food companies and never make it big in spite of alleged health beneﬁts. Other miracle ingredients enjoy huge success, then fade away for a time, only to have their careers resuscitated by companies with a vested interest.
The taste comes primarily from other ingredients in the “natural ﬂavor”—the 49 percent that is not strawberry concentrate. Real strawberries allow a manufacturer to label the product natural, and consumers to feel less guilty for choosing it, but they dilute the ﬂavor. “Strawberries are 90 percent water, so what really happens is, you water down your good vanilla ice cream. You provide very little strawberry ﬂavor to it, and now you’ve watered it down and your vanilla is not quite as good as it was before,” Beck said, and to drive the point home, he showed me secret formulas for Safe Treyf 39 two of Flavurence’s natural strawberry ﬂavors and had me smell samples from vials of them.
To my palate, they were pleasure free as well. They required too much chewing and had too many dissonant tastes to serve as a good vehicle for sandwiches or toppings. There is no denying French Meadow Bakery’s commercial success, however. The Minneapolis company sells more than 2 million loaves of functional bread a year in health food stores and supermarkets in every part of the country. The bakery is an exemplar of how a small but resourceful company can capitalize on long-standing beliefs about a particular foodstuff and, by updating them, create lucrative niche markets for itself.