By Rob Harrison
Concentrating on moral shoppers, their behaviour, discourses and narratives in addition to the social and political contexts during which they function, this article presents a precis of the way and effectiveness in their actions.
content material: Philosophy and moral intake / Clive Barnett, Philip Cafaro and Terry Newholm --
the shopper as monetary voter / Roger A. Dickinson and Mary L. Carsky --
a quick background of buyer activism / Tim Lang and Yiannis Gabriel --
strain teams, campaigns and shoppers / Rob Harrison --
Informing moral shoppers / Hannah Berry and Morven McEachern --
The effectiveness of moral shopper behaviour / Scott Clouder and Rob Harrison --
Case learning moral shoppers' initiatives and techniques / Terry Newholm --
utilizing existential-phenomenological interviewing to discover meanings of intake / Hélène Cherrier --
Modelling customer choice making in reasonable alternate / Deirde Shaw --
deciding on and profiling clothing label clients / Marsha A. Dickson --
concentration teams on shoppers' moral ideals / Barry Clavin and Alex Lewis --
Surveying moral and environmental attitudes / Robert Worcester and Jenny Dawkins --
company disclosure and auditing / Carol A. Adams and Ambika Zutshi --
assembly the moral gaze : demanding situations for orienting to the moral marketplace / Andrew Crane.
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Additional resources for The ethical consumer
For example, consumers have used ethical purchase behavior both to support and oppose the State of Israel. Indeed, the fact that ethical consumer behavior may be misguided in some circumstances is discussed as one of the disadvantages of consumer voting through ethical purchase behavior later in this chapter. As important as the concept of consumption as voting may be, studies have not flourished in many educational environments. Part of the reason for this neglect is the perspective of many economists that individuals ought to maximize their utilities.
The objective of these projects is the reduction of levels of aggregate consumption. On the other hand, ethical consumption also refers to a set of debates and strategies in which consumption is not so much the object of moral evaluation, but more a medium for moral and political action. This is the dominant sense in the case of consumer boycotts, ethical audits, corporate social responsibility initiatives, and fair trade campaigns. In these cases, there is no necessary implication that ‘ethical consumption’ implies less consumption, quite the reverse.
However, it is important to acknowledge that individuals consume within broader networks of social relations and cultural codes. This allows us to recognise that all consumer behaviour, however ordinary and routine, is likely to be shaped R4011050CH-01 2/15/05 9:14 AM Page 17 Philosophy and Ethical Consumption by diverse values of caring for other people and concern for fairness. The success of ethical consumption campaigns is likely to be enhanced if they connect up with these ordinary and routine values of care and concern that already subsist in everyday consumption, rather than setting off ‘ethical consumption’ as a completely different set of activities that requires a wholesale abandonment of self-concern.