Download Special Events: Event Leadership for a New World (The Wiley by Joe Goldblatt PDF

By Joe Goldblatt

Progressively more, exact occasions classes are being taught in hospitality and occasions administration classes. Written via the key authority on occasion administration, and with extended assurance of management and its position in profitable making plans, this publication presents a convenient reference for occasions pros and the instruments helpful for novices to pursue a profession in distinctive occasions administration.

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Extra resources for Special Events: Event Leadership for a New World (The Wiley Event Management Series)

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In this book, we provide a strategic plan for learning how to identify and conquer these markets to ensure further long-term personal and professional growth. ch01 8/16/04 4:27 PM Page 19 DEVELOPING YOUR CAREER the fastest growth has been in the development and delivery of distance learning programs. At The George Washington University, over hundreds of annual registrations are received annually for the certificate program; however, the fastest-growing delivery system is for distance-learning students in countries throughout the world.

And so it is with our profession of Event Leadership. To go forward, we must first reflect on the historical roots of a field of study. ” In 1955, when Walt Disney opened Disneyland in Anaheim, California, he turned to one of his imagineers, Robert Jani, and asked him to help solve a big problem. , thousands of people, in fact almost 90 percent of the guests, would leave the park. M. This meant that he had to support a payroll of thousands of workers, utilities, and other expenses for five hours each day with no income.

The appearance of soap opera stars at a shopping center is an example of many types of promotions used to attract customers to promote sales. REUNION When human beings reunite for the purposes of remembrance, rekindling friendships, or simply rebonding as a group, they are conducting a reunion activity. Reunion activities are present in all the Event Leadership subfields because once the initial event is successful, there may be a desire to reunite. The reunion activity is so symbolic in the American system that President Bill Clinton used this theme for his inaugural activities.

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