By Rick Jamison, Kathy Schmidt Jamison, Brian Solis
There exists an underlying tendency within the geek international to be skeptical approximately social media, particularly approximately its function in whatever critical or immense. maybe that's in simple terms normal, on condition that your normal geek has fine-tuned analytical talents and antennae which are consistently as much as realize snake oil. And but no one, no longer even the geekiest geek, can find the money for to disregard the chance and the facility that lies in deploying social media for advertising and marketing expertise, either to geeks and to the remainder of the realm. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison discover the more and more very important function that social media performs in expertise advertising efforts. They lucidly percentage the way you, in a tech business plan, research or implementation function, can harness its strength on your corporation. Peppered with actionable knowledge from begin to end, this enlightening ebook kicks off by means of highlighting a truism that's usually overlooked--the indisputable fact that social media has been made attainable in basic terms via geek innovation. Geeks have created this designated, strong medium of verbal exchange simply as they've got created and enabled each digitally-based kind of inventive expression that makes social media fascinating, enticing and well known. Geeks are not anything if now not clever. to allow them to speedy be delivered to savour the worth of whatever which could support them in inventive technical problem-solving, in development a powerful viewpoint of the large photo, or to find a extra attention-grabbing position or workforce or set of difficulties to paintings with. and that's precisely what social media is; a device that no expertise marketer, geek or non-geek, can come up with the money for to be with no. during this hooked up age nobody--geeks least of all--can have the funds for to miss the galvanizing features of social media, all made attainable through geek skills, intelligence and perception. exciting and informative, the authors of Social Media Geek-to-Geek very rightly indicate that there's no rulebook or guide or IT division for social media. however the incisive and convenient quantity they've got prepare definitely comes just about filling that hole.
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Additional info for Social Media Geek-To-Geek: Practical Insights for Technology Marketers
When venturing into uncharted territory for the first time as the one who's supposed to know, a bit of experienced guidance can smooth out some bumps from the learning curve ahead. 16 Introduction Traditional Marketers Social media isn't your thing, and maybe it never will be. But maybe you still have some professional curiosity about what all the social media hoopla is all about. Surely there must be something more to it than reading blogs or experimenting with Twitter. By providing a detailed overview of what it takes to conceive and manage an end-to-end social media program that helps to effectively engage geeks, this book will help provide a contextual framework to help you understand what your non-traditional social media colleagues down the hall are up to—and why it potentially matters.
Of course, universal mistakes don't always announce themselves through bullhorns. Take, for example, a blog that languishes on a corporate site month after month, apparently abandoned. It's hard to argue how that's not a mistake in the form of a missed opportunity (at best), or a disregard for the reader (at worst), who comes away feeling like a loser who's interested today in a topic that clearly no one, not even the author, cares about any longer. " The question of how much (or how little) individual personality to put into a corporate blog is largely a matter of subjective opinion, although there have been some interesting developments Social Media Geek-to-Geek 37 lately of "celebrity" corporate bloggers who, upon leaving a company, actually take with them a sizable proportion of a company's blog readership.
Synopsys conducted a research study in March 2010 among current users of EDA software. Based on 1,867 completed surveys, the research underscores a consideration noted in the last bullet point above (a factor that's virtually non-existent in the B2C world and of 24 Chapter 1: Stop peripheral concern in B2B communities): Corporate policies sometimes restrict participation in online technical communities—even those directly germane to an employee's professional role. Corroborating another part of the Santa Clara University findings, EE Times found that Twitter usage among engineering geeks is decisively low.