Download Social Media and the Internet by Meg Greve PDF

By Meg Greve

Show description

Read or Download Social Media and the Internet PDF

Best marketing books

WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace

REINVENTING your organization IN A CUSTOMER-DRIVEN industry FOREWORD by way of DON TAPSCOTT, Bestselling writer of Wikinomics "A must-read for company leaders, managers, and almost about an individual who desires to realize and faucet into the superb inventive strength of consumers and stakeholders. " -- Richard Florida, bestselling writer of the increase of the inventive classification "Marketers should still stick to the direction laid out by way of Sean Moffitt and Mike Dover, which leads us right into a new model way forward for pull, now not push, and of dialog, no longer regulate.

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Revenues merchandising is without doubt one of the strongest guns on hand to revenues and advertising and marketing employees, and is used greater than the other kind of advertising- since it works. nearly 60% of sonsumers on a regular basis reap the benefits of a few kind of revenues merchandising every month. choked with useful examples in addition to new and up to date case reviews, the 5th version information new advancements in revenues merchandising, exploring the ways that it may be utilized in conjunction with new media similar to interactive television, web-based ads and cellular advertising.

Ein Ansatz zur Erfassung des Leapfrogging-Phänomens: Grundkonzept, modelltheoretische Basis und empirische Befunde

Häufig überspringen Konsumenten Modellzyklen und erwerben nicht das unmittelbare Nachfolgemodell eines Produktes. Dieses als Leapfrogging bezeichnete Phänomen gewinnt bei kürzeren Produktlebenszyklen in gesättigten Märkten mit Fokussierung auf den Ersatzkauf zunehmend an Bedeutung, denn es besteht die Gefahr, den Kunden auf dem Weg zum neuen Modell zu verlieren.

Extra info for Social Media and the Internet

Sample text

For example, you take out an endowment policy for a lump sum to be paid to you in, say, 10, 15 or 20 years’ time and for this a monthly premium is paid to the insurance company. That policy will, in most cases, have a death clause which says that if death occurs before the policy term has been completed a specifically stated sum of money will be paid out. If a policy had a with-profits element written into it, then this additional sum would also be paid out. Of late, this bonus of with-profits has had a setback, with amounts considerably reduced.

The greater percentage of the population at present do not bother to make a will. ’ Or, ‘Why should it concern me who will get what? I will, after all, Why Do You Need a Will? ’ Or, lastly, ‘Estate planning? ’ The wealth of this nation has dramatically increased over the past 15 years. It is not just the privileged few who have money and assets to leave to their family and friends. The increase in house prices was one of the most significant adjustments to personal wealth. In increasing numbers the second generation are inheriting a property in addition to owning their own.

14 This page intentionally left blank Why Do You Need a Will? ■ 15 You can also include in your will any specific arrangements you may wish to make regarding your own funeral. Or perhaps you may wish to donate your body to medical research or to donate organs. Your wish with regard to organ donations needs to be known by those closest to you in order for them to fulfil your wishes. So a will is used not only for listing who should receive what asset from your estate but also for any other wishes you may have to make, for example, funeral arrangements or donation of organs.

Download PDF sample

Rated 4.65 of 5 – based on 29 votes