Download Schools in the Spotlight: A Guide to Media Relations for by Tim McClellan, Nigel Gann PDF

By Tim McClellan, Nigel Gann

What function does a college play in a neighborhood and society?This publication examines the necessity for tutorial institutions to study their place within the local people and to improve ideas to accommodate the administration in their photo. expanding parental selection implies that faculties needs to start to undertake advertising thoughts and inform humans what's taking place either in and out the classroom.Techniques to generate, revisit and problem a school's ethos are mentioned including methods of having this message throughout to the broader neighborhood. potent administration of a school's photograph via really appropriate dealing with of the media may end up in higher effects, larger vanity for employees and scholars and a better acceptance of a school's contribution to an area community.This ebook provides functional assistance on tips on how to establish strength information goods and the way to persuade neighborhood newspapers, tv and radio organizations to take advantage of the tale. The ebook includes many examples of ways faculties have placed entire framework to powerful media verbal exchange and the way to prevent strength pitfalls.

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Extra resources for Schools in the Spotlight: A Guide to Media Relations for School Governors and Staff

Example text

Keep the language simple and do not use education jargon. The people reading the release will be writing for the general public (unless you are targeting a specialist paper/journal). You should use people's names liberally and give the person's title. News is about people. News organizations need to know who someone is ± ®rst name and surname, not initials. This is a golden rule! Contact details Make sure you put at least one contact name and telephone number at the bottom of the release. At least one of the names must be able to be contacted at all times; you will need work/school and home/ mobile telephone numbers.

Their task is to give relevant information to journalists, sometimes at a site close to the crisis, with regular updates on the situation. The media are the main information conduit to the wider public. The authorities then know the media have accurate and up-to-date information and not rumour or hearsay. The police will seek to manage the information ¯ow by providing personnel involved in the crisis at news conferences. No member of school staff is forced to participate in the conference, but the police media experts will gauge the best way of presenting a crisis situation and this may involve a headteacher or chair of governors being asked to participate.

Such schools may want to investigate the services available in their area. If the police are involved in a major school-related crisis, then they will take control of communication with the media, working where appropriate with the local authority. Their task is to give relevant information to journalists, sometimes at a site close to the crisis, with regular updates on the situation. The media are the main information conduit to the wider public. The authorities then know the media have accurate and up-to-date information and not rumour or hearsay.

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