Download Public Relations in the Nonprofit Sector: Theory and by Richard D. Waters PDF

By Richard D. Waters

Nonprofit corporations are dealing with to hold out refined public family programming that cultivates relationships with their key audiences. Their public kinfolk demanding situations, although, have sometimes been understudied. Budgetary and staffing restraints usually restrict how those corporations perform their fundraising, public expertise and activism efforts, and shopper outreach. This quantity explores a number public kinfolk theories and themes vital to the administration of nonprofit enterprises, together with hindrance administration, speaking to bolster engagement on-line and offline, and recruiting and protecting volunteer and donor support.

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Collins, P. H. (2000). ). New York, NY: Routledge. , & Broom, G. (2006). ). Upper Saddle River, NJ: Pearson Prentice Hall. Dozier, D. M. (1992). The organizational roles of communications and public relations practitioners. In J. E. ), Excellence in public relations and communication management (pp. 327–355). Hillsdale, NJ: Lawrence Erlbaum Associates, Inc. , & Stanworth, C. (2001). Partnerships and the private recruitment industry. Human Resources Management Journal, 11(2), 73–89. Ferreira, J.

Derived from practitioner experience, the roles suggested by Worth and Asp (1994) and Fogal (1994) have been helpful in describing daily tasks; however, they are difficult to compare to other role theory studies because of their limitations. Kelly (1998a) combined public relations role theory with her own professional experience as a fundraiser to conceptualize four organizational roles enacted by fundraisers: liaison, expert prescriber, problem-solving process facilitator, and technician. Based on findings of a qualitative study using in-depth interviews, Kelly (1998b) explicated a new schema to measure fundraising roles.

Yamashita, S. H. (1992). The examination of the status and roles of Asian American public relations practitioners in the United States. Unpublished master’s thesis, University of Maryland, College Park. 2 Relying on Divine Intervention? An Analysis of Church Crisis Management Plans Hilary Fussell Sisco, Randi Plake, and Erik L. Collins Virtually all organizations are susceptible to a crisis that has the ability to cause not only physical damage and financial loss, but harm to reputation as well.

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