By Leroy Robinson Jr.
Founded in 1971, the Academy of selling technology is a global association devoted to selling well timed explorations of phenomena concerning the technology of selling in concept, learn, and perform. between its providers to individuals and the neighborhood at huge, the Academy deals meetings, congresses and symposia that allure delegates from worldwide. shows from those occasions are released during this lawsuits sequence, which deals a accomplished archive of volumes reflecting the evolution of the sector. Volumes carry state of the art examine and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of promoting technology (JAMS) and AMS Review. Volumes are edited by means of major students and practitioners throughout quite a lot of topic parts in advertising and marketing technology.
This quantity contains the whole complaints from the 2009 Academy of promoting technology (AMS) Annual convention held in Baltimore, Maryland.
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Additional info for Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference
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The objectives of this paper are: 1. To evaluate the validity of the Awareness-Concern-Action (ACA) measure, adapted from the Stages of Change concept within the Transtheoretical Model (TTM). 2. To examine the structure of an environmental decisional balance scale (DBS), based on personal, social and biospheric motives. 3. To test the efficacy of the three DBS components in explaining levels of intention to perform pro-environmental behaviors. 4. To explore the potential positive/facilitating influence of self efficacy upon propensity to engage in pro-environmental behaviors.
RESULTS The analysis results show that three criteria - the BIC, the CAIC and the ICL-BIC - exhibit comparably high success rates (BIC: 45%, CAIC: 46%, ICL-BIC: 42%) and relatively low overfitting quotas (< 20%). The CAIC has the highest overall success rate and performs favorably in situations where small random samples or formative measures are used. A joint consideration of the CAIC and ICL-BIC takes also the entropy into account, which indicates the degree of separation between the segments to assess whether the analysis provides well-separated clusters.