Download Mexicans & Americans: Cracking the Cultural Code by Ned Crouch PDF

By Ned Crouch

Even if negotiating a supply date, launching an area franchise, or renting a vehicle in Mexico urban, talking the language and realizing the principles of industrial isn't adequate. In any tradition the place sure can suggest no-or occasionally maybe-corporate giants, together with Wal-Mart and IBM, could make expensive errors. Mexicans and american citizens: Cracking the Cultural Code will get to the guts of our adjustments and lays the foundation for cultural fluency. here's a funny and insightful firsthand examine the right way to achieve operating with Mexicans on both sides of the border. Steeped within the richness of Mexican tradition and heritage, Ned Crouch is helping us comprehend the main serious components that make sure what works and what does not while Mexicans and american citizens come jointly in enterprise: our assorted perspectives of time and area, and our building and use of language. He debunks the manana stereotype and provides particular suggestion on how one can go the cultural divide that separates our perspectives on hierarchy, authority, category and gender. actual enterprise examples and dozens of non-public dialogues from a number professions-like waiters, cab drivers, attorneys, engineers and CEOs-demonstrate universal Mexican and American mindsets. Ned Crouch attracts on a life of event to teach how Mexicans and American gringos can interact with and improve one another.

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We know that we should be more direct. Sometimes we are indirect to a fault. ” CHAPTER TWO It’s All about Culture If American business leaders treated cultural challenges with the same degree of seriousness that they bring to the rest of their operations, they could avoid a lot of frustration and even failure. Typically, managers they assign to international projects are either facilities types, knowledgeable about setting up plants in the United States, or experts in some critical area of manufacturing, service, or sales.

Curiously, many corporate executives who wouldn’t dream of sending a salesperson into the field without proper training have few qualms about throwing a manager into the international arena without adequate preparation. That working in “international” requires a discreet set of skills and experiences, as does engineering, accounting, or marketing, simply hasn’t occurred to them. But there are skills to be acquired and lessons to be learned. And it’s not enough to take Spanish lessons, though that helps.

Mexican music is also distinctive. Mariachi music belongs to Mexico alone. During the French occupation of Mexico, it was the custom to hire a local band to play for special receptions. In fact, the word mariachi comes from the French marriage. With its cascading phrasing and borrowed Aztec animal yelps, mariachi music flowered into its own art form, unique in the Hispanic world. Mexican muralists like Rufino Tamayo and Diego Rivera could never have come from any other Latin American country. Rivera’s scale, colors, themes, social commentary, and rank atheism are one-of-a-kind products of Mexican culture.

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