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By George Baourakis

The selling of natural items is seen as an important hyperlink among the creation part of the company and the patrons, thereby facilitating the distribution of those fairly new items. It has turn into noticeable that businesses can manage natural creation and impact shoppers' deciding to buy behaviour in the course of the employment of applicable advertising and marketing techniques. This publication explores the promoting traits for natural foodstuff items in the course of the research of these parts that give a contribution to the growth of the natural product marketplace. it's going to reduction retailers in dealing with the demanding situations that the natural nutrients quarter will come upon sooner or later.

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Additional resources for Marketing Trends for Organic Food in the 21st Century (Computers and Operations Research, Vol. 3)

Sample text

The market data on, for instance, prices and quantities, do not represent market determined outcomes but rather administered political decisions. These market features are found in various forms in other EU markets and have to be taken into consideration when interpreting market data. A special important feature demonstrated in the Danish market is the realisation of maturity gains. The cost reduction reached through effective and efficient logistics, processing, distribution and marketing combined with the high price elasticity of organic products create a self-enforcing development towards increased organic markets probably obtained after a certain threshold level of market size.

Supply 9 surpassing demand around the equilibrium level of the market is followed by the fact that it is hard to foresee fluctuations in supply and prices in the long run. This development will not be parallel in time on the different markets due to differences in market situations. The development in the Danish organic market and its causes should be communicated to the other EU countries in order to help market actors form rational expectations about the potential development. Cf. 3 The policy choice of dominant players in organic markets.

This effect can be named the maturity gains as it unfolds when the organic industry within a product group moves from being in an emergent situation (case 1) to a mature situation (case 2). The above-mentioned argument for maturity gains based on a simplified theoretical argumentation and the Danish experience in several organic product groups is transferable to other EU markets. The basic core of the argument lies in the fact that the majority of the maturity gains originate from the logistic, processing, distribution and marketing elements of the organic food system.

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