By H. Smyth
This ebook assesses the worth of flagship advancements and attracts out classes for top coverage and perform. It appears at advertising innovations and the revenues method for flagship advancements and the components within which they're positioned for city regeneration. It discusses the administration of selling options and the improvement in the course of the coverage formula, undertaking implementation and policy/project evaluate. the writer examines the options to this point of 'marketing the town' and the conceptual scope and bounds for constructing the idea that. He additionally seems to be on the volume to which individuals may be built-in into the city 'product' and the benefits and drawbacks of this. eventually the effect of a majority of these matters is classed for the coverage makers, planners, builders, architects and town specialists.
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Extra info for Marketing the City: The role of flagship developments in urban regeneration
In addition, the public sector has been active on its own. The voluntary sector has also been involved in some schemes. The case work illustrates this range. In addition, local people have also been responsible for initiating developments, for example the Eldonians self-help housing scheme in Liverpool. A categorization by initiators is as follows: • • • • • private public voluntary popular hybrid forms. Perhaps the most interesting categorization is the one developed by Harvey (1989c), which looks at alternative strategies for urban governance, within which flagships can be identified according to their function: • exploitation of international competitive advantage of resource base, location and investment for the production of goods and services; • exploitation of competitive advantage as a location of consumption; • acquisition and development of key control and command functions.
Those being ‘sold’ to are in fact ‘buying’ something else. They may buy or rent a house, buy from shops, buy or rent a building for their administrative or commercial activities. Although the city or location in one sense is intrinsic to any of these purchases it is not the ‘product’. It is not even strictly analogous to the packaging because it is not discarded for use. In fact, it becomes more important during product usage. It is the context for other activities and one that is assuming greater importance.
A high degree of niche markets in shopping, leisure and housing plus divergent and experimental lifestyles, not necessarily for ‘minorities’, would be expected. 4 Culture and geographical orientation Two points have to be made about the dominant culture. The culture can be addressed at two levels. The first is the flagship development as an entity. The assessment at this level depends upon the functions carried out within the development and hence the building type. The second concerns the area being regenerated.