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C Production orientation came after product orientation and before sales orientation. 4. Lack of committed leadership: A Creates production orientation. B Hinders marketing orientation. C Promotes sales orientation. 5. Common goal setting is an example of: A Marketing’s ability to generate cross-functional coordination. B Production orientation. C Relationship marketing. , 4th Edition: Harlow, Pearson). , 6th Edition: Maidenhead, McGraw Hill). Jobber approaches the question in a somewhat different way which does not fit the CIM syllabus.
Extend 75 stores to increase their selling area. 3. 5% per annum, the savings to be invested in improving the customer offer. 4. Open 30 new supermarkets and 100 convenience stores. 5. Increase the number of stores offering home delivery from just over 100 to 200. 6. 5 billion, funded from improved cash flow. The company recognises that people are aiming to eat more healthily and also to eat more ‘ethical’ foods: the Sainsbury brand is well placed to meet these criteria, and the company expects to be able to build on their reputation for high-quality, healthy food rather than compete exclusively on price – at the same time, there is a recognition that there is a place for price competitiveness.
You should have few, if any, empty boxes at the end of this exercise. Now try putting the titles of typical business problems as the headings for the boxes. Usually you will find that the same thing happens – every problem impinges on every other, until there is no solution that will not result in a worsening situation somewhere else in the firm. CASE STUDY: Procter and Gamble This case study illustrates how strategy is developed and how a multinational is able to maintain flexibility across a wide range of markets by devolving strategic decisionmaking to local managers.