Download Magento Search Engine Optimization by Robert Kent PDF

By Robert Kent

Magento is a feature-rich, specialist, open resource e-commerce software that provides retailers whole flexibility and regulate over the glance, content material, and performance in their on-line shop. you will have the main beautiful Magento shop on the web with the main aggressive costs, yet with out viewers, you will fight to make major revenues. via expanding your web site site visitors via search engine marketing and imposing a number of uncomplicated conversion fee optimization suggestions, it really is attainable to work out a dramatic development in profit via your web site. beginning with the fundamentals, Magento search engine marketing is a finished advisor on the best way to greater optimize your Magento shop for se's comparable to Google, Bing, and Yahoo. This ebook will allow you to maximize search engine optimisation on your store site in addition to the best way to enforce and contain SEO-enhancing thoughts and lines, layering them gradually into your Magento store website.

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Magento Search Engine Optimization

Magento is a feature-rich, expert, open resource e-commerce software that provides retailers whole flexibility and keep watch over over the glance, content material, and performance in their on-line shop. you've the main appealing Magento shop on the web with the main aggressive costs, yet with no viewers, you will fight to make major revenues.

Extra info for Magento Search Engine Optimization

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When it comes to writing copy for our product pages, we should think about adding personality. The more personality that goes into a product description, the more inclined a customer is to read and be affected by it. However, we must ensure that the important aspects of our product are still covered, especially when it comes down to technical data—not adding this can be a very costly mistake. For example, if we were selling a technical item such as a camera and failed to provide all the necessary information such as megapixels and zoom, a potential customer may not be sure if our product is the correct one for them.

Info Product and Category Page Optimization Optimizing titles and descriptions for the SERPs Adjusting Page Title and Meta Description are the easiest and most obvious optimization improvements we can make to our category and product pages. As mentioned previously, the role of the Page Title and Meta Description fields is to represent our page in the SERPs. Although Page Title certainly plays a role in search engine ranking factors, Meta Description is deemed to be of far less value when it comes to ranking websites.

In this instance, I have chosen to add the AggregateRating and Offer schema as hidden elements. This was to keep the editing to a minimum. phtml—for simple product types). Please note that rich snippets like our product schema may take up to six weeks to appear in Google. As long as the testing tool is showing the information, it means it has been applied correctly and we just have to be patient for Google to begin to display our snippets. Implementing social sharing for products The main aim when using social sharing buttons on a website is to allow visitors the option of sharing our page/website within their own social circle.

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