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By Brian Halligan, Dharmesh Shah

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Additional info for Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Example text

Inbound in Action: Barack Obama for President Regardless of your political views, you can apply the marketing principles Barack Obama used in his 2008 presidential campaign—a brilliant example of how to effectively use inbound marketing to beat bigger, better-funded rivals. In the run up to 2008, Barack Obama was a little-known first-term senator from Illinois up against a well-known, wellfunded Hillary Clinton machine. Early in the race, Obama realized that using the same outbound marketing rules that Hillary would likely use would put him on the same playing field—but the field would be slanted her way.

Has Your Marketing? 5 the emergence of the iPod and iTunes has dramatically lowered the amount of radio people listen to at home and at work. Ten years ago, a trade show was a surefire way for businesses to reach a business audience. Today, many trade shows have either gone out of business or have seen a significant decline in attendees due to people preferring to not spend money on flights, hotel costs, etc. Many people visiting trade shows now are job seekers and other vendors. 6 Inbound Marketing Ten years ago, the trade publication was subscribed to and carefully read by most of your marketplace.

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