Download How to Sell Your Book: Promoting Your Video Book Trailers by Leland Benton PDF

By Leland Benton

How you can promote Your ebook -Promoting Your Video publication Trailers is all approximately easy methods to create and advertise viral video publication trailers in a simple to stick with step by step structure the place you just stick with the “bouncing ball”. It comprises unique info on tips on how to make booklet trailers, find out how to marketplace a e-book, the way to advertise a ebook, publication promoting thoughts, publication advertising strategies, pointers on making a publication, and the way to promote your ebook to bestseller prestige. Written by means of bestselling writer, Dr. Leland Benton with 31-years adventure within the publishing undefined, Dr. Benton is Editor-in-Chief of ePubWealth.com, an entire carrier publishing residence. With over 200-books released on Amazon by myself, he's certified to educate budding and present authors the innovations he makes use of each day in operating with over 1,000 purchaser authors of ePubWealth with over 40,000 booklet titles.

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Extra resources for How to Sell Your Book: Promoting Your Video Book Trailers

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Each program has a strategy that is discussed in later chapters. Your target market and positioning decisions described in your product/market strategy coordinates all your programs. For example, NeimanMarcus and Wal-Mart have different marketing strategies that are reflected in their merchandise selection, advertising, and price points. Ritz-Carlton Hotels and Motel 6 have different marketing strategies that are reflected in their design, services, and price points. 4). As you pull together your strategy, sometimes you must return to an earlier step and redo a particular analysis or change a particular decision.

S. S. Airways out of them. S. S. 9 percent of the traffic there while Southwest had a leading 47 percent share. Source: Andy Serwer, “Southwest Airlines: The Hottest Thing in the Sky,” Fortune, vol. 149 (March 8, 2004), pp. 86–90. and lose customers interested in lower prices to organizations in the righthand column of the matrix. STRATEGIC THEMES—DRY-CLEANER EXAMPLE In the dry-cleaner example discussed in Chapter 4, suppose that Dan’s Cleaners and DES Cleaners had the lowest costs while Al’s, Barbara’s, and Carol’s had average costs.

To develop a marketing strategy, you must focus on the customer, and it is not always easy to know who your customer really is. 30 U N D E R S TA N D I N G Y O U R C U S T O M E R S The customer is anyone involved in the purchase decision. In most instances, several people may be involved in the purchase decision. You must think through how the purchase decision is made to identify who might be involved. Effective sales representatives are very good at discovering who will be involved in the purchase decision.

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