By Jay Conrad Levinson, Michael W. McLaughlin
Trusted suggestion on profitable consulting from the authors of the bestselling Guerrilla Marketing series
Consulting is getting into the period of the guerrilla client-buyers with a glut of data at their fingertips and doubts concerning the worth specialists upload. Guerrilla advertising for Consultants is the 1st ebook to bare how guerrilla advertising can remodel today's demanding situations into golden possibilities for successful ecocnomic paintings from the hot breed of consulting consumers. filled with details, this step by step advisor information the 12 advertising secrets and techniques each advisor should still be aware of, the anatomy of a advertising plan, websites, resources of unfastened exposure, direct-mail advertising and marketing, successful proposals, and more.
Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla advertising and marketing overseas and the writer or coauthor of greater than 30 books, together with the bestselling Guerrilla advertising sequence. Michael W. McLaughlin (Mill Valley, CA) has been a companion with Deloitte Consulting seeing that 1994.
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Extra resources for Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
The end result is so addictive that consumers will share and watch GIFs over and over again. Though GIFs have become pop culture darlings, there’s plenty of creative potential for companies to tap in to. Over the Christmas holiday, Coca-Cola turned the “12 Days of Christmas,” into the “12 Days of GIFs” to craft a seasonal story on its Tumblr blog. Inspired by the popular reaction blog What Should We Call Me, HBO’s Girls created GIFs related to moments and themes from the show. Although there’s incredible potential for creativity, GIFs are supported on only certain platforms like Tumblr, Google+, blogs, and websites.
It’s not just a one-off piece of media; it’s not like creating a YouTube video one time and hoping it goes viral. ” People like to laugh. That will always be a win with using cartoons as vehicles to deliver brand messages. But there is also a way of illustrating a need of the audience. “If you are marketing something, you are solving some sort of problem for that customer base,” says Fishburne. “A cartoon does a good job of illustrating that self-need: how that audience feels that naturally sets up what you’re trying to market as a solution for that.
One way to show the more human side of your company is by putting your community’s user-generated content in the spotlight. com), the company prompted its fans to share on Twitter or Instagram how they get their sweat on for a chance to appear on the company’s website or social media channels. It used a service called Olapic, which offers software for collecting user-generated photos across Facebook, Twitter, and Instagram. Naturally, the photos all put Lululemon apparel in the spotlight, but it did so in a way that personified the brand and the people who live an active, healthy lifestyle.