By Jill Lublin
A confirmed application to win extra consumers, connections, and referrals Get spotted . . . Get Referrals is your one-stop advisor to utilizing robust self-promotion innovations to get spotted by means of power new consumers. Jill Lublin delivers the talents you must make a memorable first influence, get extra referrals and develop your online business. "Get Noticed...Get Referrals tells the truths that frequently make the variation among luck and failure.”-Jay Conrad Levinson, the daddy of Guerrilla advertising and writer of the Guerrilla advertising sequence ”Keep this ebook inside of arm's succeed in, seek advice from it usually, and it'll assist you achieve the following point of your success!”-Mark LeBlanc, writer of develop Your Business!, and president, nationwide audio system organization “Someone as soon as stated 'It isn't really who you recognize yet who is familiar with you that counts.' Getting spotted is what this publication is set. hugely recommended.”-Dan Poynter, writer of The Self-Publishing handbook
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Additional resources for Get Noticed... Get Referrals: Build Your Client Base and Your Business by Making a Name For Yourself
Identify the specialty area you want to reach, such as financial services, health care, human resources, or computer technology. If you are in the financial services industry, state that you want referrals in banking, investing, financial planning, insurance, real estate, and so on. Know the positions of the people you want to meet and ask your contacts if they know people in those positions who could help your business move forward. For example, tell them that you would like to meet decision makers such as CEOs, CFOs, purchasing agents, and human resource supervisors.
Most businesspeople spend an average of 25 to 30 percent of their time trying to reach those they need to conduct their business. In contrast, a person who works by referrals spends only about 5 percent of his or her time getting to those he or she wants to meet. Ask satisfied customers to give you endorsements or letters of commendation. Have them write on their letterheads how excellently you performed. Post the commendations on your Web site, hang copies in your office, and keep them in a scrapbook you can show potential customers.
On every subsequent referral to or from that source, I also send an e-mail that states the client’s name, thanks him or her for giving or taking the referral, and confirming the referral fee terms. Regardless of the amount, always agree on the arrangement up front. It can save you lots of aggravation and bitter feelings. Since referral fee amounts can differ, I keep track of all referral arrangements on my contact software and note them in my client files. My software has a line item for commissions, so I enter the Research before you recommend.