Download From Corporate to Social Media: Critical Perspectives on by Marisol Sandoval PDF

By Marisol Sandoval

The company and the social are an important subject matters of our instances. within the first decade of the twenty-first century, either person lives and society have been formed through capitalist concern and the increase of social media. yet what marks the distinctively social personality of "social media"? and the way does it relate to the broader social and fiscal context of latest capitalism? the idea that of company Social accountability (CSR) relies at the concept that a socially in charge capitalism is feasible; this means that capitalist media businesses can't in basic terms permit social interplay and cooperation but additionally be socially responsible.

This ebook presents a severe and provocative viewpoint on company Social accountability (CSR) in media and conversation industries. It examines either the educational discourse on CSR and genuine company practices within the media area, providing a double critique that unearths contradictions among company pursuits and social duties. Marisol Sandoval’s political fiscal research of Apple, AT&T, Google, HP, Microsoft, information Corp, The Walt Disney corporation and Vivendi indicates that media and verbal exchange within the twenty-first century are faced with primary social accountability demanding situations.

From software program patents and highbrow estate rights to privateness on the net, from operating stipulations in electronics production to hidden flows of eWaste – this e-book encourages the reader to discover the multifaceted social (ir)responsibilities that form advertisement media landscapes at the present time. It makes a compelling argument for pondering past the company so as to envision and convey approximately really social media. it's going to curiosity scholars and students of media experiences, cultural stories, sociology, details society reviews, association stories, political economic system, enterprise and management.

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Extra info for From Corporate to Social Media: Critical Perspectives on Corporate Social Responsibility in Media and Communication Industries

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Reductionism “reduces the side with the higher degree of differentiation to the side with the lower degree of differentiation” (Hofkirchner, 2003: 133). Projectionism in contrast “takes the higher degree of differentiation as its point of departure and extrapolates or projects from there to the lower degree of differentiation” (Hofkirchner 2003, 133). Dualism separates both phenomena from each other and thus “abandons all relationships between all of them by treating them as disjunctive” (Hofkirchner 2003, 133).

I began this introduction by arguing for the need to expand the debate about social media from a focus on how technologies enable social interaction and collaboration, towards questions of social responsibility in the media system. The concept of CSR puts forward the idea of socially responsible corporations as humane, as ethical, as social actors, and thus opposes the description of capital as unsocial, predatory and monstrous. The question remains: can CSR fulfil what it promises? In putting CSR in media and communication industries under scrutiny this study aims at discussing the prospects, limits, potentials and contradictions of corporate media as genuinely social media.

For that purpose, I analyze CSR concepts and approaches both at a theoretical and an empirical level. In order to study CSR practices, I empirically analyse the CSR activities of media and communication companies. 12 Introduction To answer the main research question I address several sub-questions: conducting a well-founded analysis of CSR theories and practices requires in a first step to explore the meaning of CSR as a theoretical concept. I discuss how different approaches to CSR relate corporate profit goals to social responsibilities.

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