Download Exhibit Marketing and Trade Show Intelligence: Successful by Klaus Solberg Söilen PDF

By Klaus Solberg Söilen

"Exhibition organizers and venue managers should have an intensive wisdom in their clients and so they has to be very on the subject of the industries they serve. We needs to react swiftly to their altering wishes or even be prior to the curve in delivering the instruments and companies which they’ll have to effectively meet their enterprise ambitions. This publication, convey advertising and trade extravaganza Intelligence, will help all these within the exhibition to stick on best of tendencies and adjustments as we paintings to enhance our customer’s ROI and while increase our personal backside line."

Paul Woodward

Managing Director

UFI, the worldwide organization of the Exhibition Industry

"The show and occasion has been quickly increasing over the last a number of years and provides many international possibilities for a desirable and worthwhile occupation. show advertising & trade extravaganza Intelligence presents these drawn to a occupation in show and occasion administration a fantastic starting place on easy methods to turn into a helpful asset to any organization."

Jim Wurm, govt Director

Exhibit & occasion retailers organization (E2MA)

"Dr. Klaus Solberg Søilen's e-book is an important guide for all retailers who paintings with exhibitions as a advertising device. The e-book offers transparent and very beneficial techniques for activities ahead of, below and after the exhibition has taken place".

Svend Hollensen, writer of "Global Marketing"(Pearson) and affiliate Professor of overseas advertising on the college of Southern Denmark.

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Extra info for Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design

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Almost half of the total floor-space capacity at trade shows is located in Europe (48 %). Second comes North America (24 %), closely followed by Asia (20 %). The rest of the world (Africa, Middle East, and South America) accounts for only 8 % of trade-show capacity. There are many reasons for this. In the first place, it is difficult 21 See UFI, 2011 exhibition industry statistics, p. 18. Introduction xxxi AUMA Trade Fairs Abroad by German Organisers* Number of visitors 2004 2005 2,833,665 3,356,576 2006 4,723,381 2007 4,414,423 2008 4,912,175 ∑ AUMA members Fig.

Compared to previous years, we saw a slight downturn in trade show activities in 2010. 5 % from 2008 to 2009. Most alarming was that the number of visitors was down by 8 %. Part of the reason was that trade shows are now competing for attention with other forms of media, in particular with the Internet. People also have far more amusements and distractions today than they had a few years ago, in terms of more numerous television channels (cable, streamed TV) and video games. Domestic exhibitors may feel the same obligation to go to trade shows, but many visitors are finding other uses for their time (Fig.

If we are attending a major international trade show, the chances are that everyone will be there. This is a place for hands-on demonstrations and for face-to-face conversations. It should not be a place where we simply hand out brochures. After all, we can do that back at home, from our office. If we are new to the business and do not know any of the key players, this will be our chance to begin building a network, to mingle, participate in evening events, and get to know stakeholders better. It is also a chance to get to know what is going on behind the scenes in our industry, behind the highflown rhetoric of the glossy magazines and often quite uninformative newsletters.

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