By Klaus Solberg Söilen
"Exhibition organizers and venue managers should have an intensive wisdom in their clients and so they has to be very on the subject of the industries they serve. We needs to react swiftly to their altering wishes or even be prior to the curve in delivering the instruments and companies which they’ll have to effectively meet their enterprise ambitions. This publication, convey advertising and trade extravaganza Intelligence, will help all these within the exhibition to stick on best of tendencies and adjustments as we paintings to enhance our customer’s ROI and while increase our personal backside line."
UFI, the worldwide organization of the Exhibition Industry
"The show and occasion has been quickly increasing over the last a number of years and provides many international possibilities for a desirable and worthwhile occupation. show advertising & trade extravaganza Intelligence presents these drawn to a occupation in show and occasion administration a fantastic starting place on easy methods to turn into a helpful asset to any organization."
Jim Wurm, govt Director
Exhibit & occasion retailers organization (E2MA)
"Dr. Klaus Solberg Søilen's e-book is an important guide for all retailers who paintings with exhibitions as a advertising device. The e-book offers transparent and very beneficial techniques for activities ahead of, below and after the exhibition has taken place".
Svend Hollensen, writer of "Global Marketing"(Pearson) and affiliate Professor of overseas advertising on the college of Southern Denmark.
Read Online or Download Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design PDF
Similar marketing books
REINVENTING your organization IN A CUSTOMER-DRIVEN industry FOREWORD through DON TAPSCOTT, Bestselling writer of Wikinomics "A must-read for company leaders, managers, and as regards to someone who desires to realize and faucet into the great artistic power of consumers and stakeholders. " -- Richard Florida, bestselling writer of the increase of the artistic category "Marketers should still stick with the direction laid out via Sean Moffitt and Mike Dover, which leads us right into a new model way forward for pull, no longer push, and of dialog, now not keep watch over.
Revenues promoting is without doubt one of the strongest guns on hand to revenues and advertising and marketing employees, and is used greater than the other form of advertising- since it works. nearly 60% of sonsumers frequently make the most of a few kind of revenues advertising every month. jam-packed with functional examples in addition to new and up to date case stories, the 5th version information new advancements in revenues advertising, exploring the ways that it may be utilized in conjunction with new media resembling interactive television, web-based advertisements and cellular advertising and marketing.
Häufig überspringen Konsumenten Modellzyklen und erwerben nicht das unmittelbare Nachfolgemodell eines Produktes. Dieses als Leapfrogging bezeichnete Phänomen gewinnt bei kürzeren Produktlebenszyklen in gesättigten Märkten mit Fokussierung auf den Ersatzkauf zunehmend an Bedeutung, denn es besteht die Gefahr, den Kunden auf dem Weg zum neuen Modell zu verlieren.
Extra info for Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design
Almost half of the total floor-space capacity at trade shows is located in Europe (48 %). Second comes North America (24 %), closely followed by Asia (20 %). The rest of the world (Africa, Middle East, and South America) accounts for only 8 % of trade-show capacity. There are many reasons for this. In the first place, it is difficult 21 See UFI, 2011 exhibition industry statistics, p. 18. Introduction xxxi AUMA Trade Fairs Abroad by German Organisers* Number of visitors 2004 2005 2,833,665 3,356,576 2006 4,723,381 2007 4,414,423 2008 4,912,175 ∑ AUMA members Fig.
Compared to previous years, we saw a slight downturn in trade show activities in 2010. 5 % from 2008 to 2009. Most alarming was that the number of visitors was down by 8 %. Part of the reason was that trade shows are now competing for attention with other forms of media, in particular with the Internet. People also have far more amusements and distractions today than they had a few years ago, in terms of more numerous television channels (cable, streamed TV) and video games. Domestic exhibitors may feel the same obligation to go to trade shows, but many visitors are finding other uses for their time (Fig.
If we are attending a major international trade show, the chances are that everyone will be there. This is a place for hands-on demonstrations and for face-to-face conversations. It should not be a place where we simply hand out brochures. After all, we can do that back at home, from our office. If we are new to the business and do not know any of the key players, this will be our chance to begin building a network, to mingle, participate in evening events, and get to know stakeholders better. It is also a chance to get to know what is going on behind the scenes in our industry, behind the highflown rhetoric of the glossy magazines and often quite uninformative newsletters.