By Harriet A. Washington
From the award-winning writer of clinical Apartheid, an exposé of the push to possess and take advantage of the uncooked fabrics of life—including yours.
Think your physique is your personal to manage and put off as you need? re-evaluate. the us Patent place of work has granted at the very least 40,000 patents on genes controlling the main simple methods of human lifestyles, and extra are pending. should you suffer surgical procedure in lots of hospitals you want to signal away possession rights on your excised tissues, whether they prove to have scientific and financial price. existence itself is swiftly turning into a totally owned subsidiary of the clinical- business complex.
Deadly Monopolies is a strong, traumatic, and deeply researched e-book that illuminates this “life patent” gold rush and its damaging, or even deadly, effects for public well-being. It examines the shaky felony, moral, and social bases for giant Pharma’s argument that such patents are essential to shield their investments in new medications and coverings, arguing that they as an alternative stifle the study, pageant, and innovation that may force down expenditures and retailer lives. In opposing the commodification of the physique, Harriet Washington presents a very important human measurement to a regularly all-too-abstract debate.
Like the bestseller The Immortal lifetime of Henrietta Lacks, Deadly Monopolies finds in surprising element simply how some distance the revenue cause has encroached in colonizing human existence and compromising clinical ethics. it's bound to stir debate—and instigate switch.
Read or Download Deadly Monopolies: The Shocking Corporate Takeover of Life Itself--And the Consequences for Your Health and Our Medical Future PDF
Similar marketing books
REINVENTING your organization IN A CUSTOMER-DRIVEN industry FOREWORD through DON TAPSCOTT, Bestselling writer of Wikinomics "A must-read for enterprise leaders, managers, and as regards to an individual who desires to realize and faucet into the excellent artistic power of shoppers and stakeholders. " -- Richard Florida, bestselling writer of the increase of the artistic category "Marketers should still persist with the direction laid out by means of Sean Moffitt and Mike Dover, which leads us right into a new model way forward for pull, no longer push, and of dialog, no longer keep an eye on.
Revenues promoting is likely one of the strongest guns to be had to revenues and advertising employees, and is used greater than the other form of advertising and marketing- since it works. nearly 60% of sonsumers usually make the most of a few type of revenues promoting every month. jam-packed with sensible examples in addition to new and up-to-date case reports, the 5th version info new advancements in revenues merchandising, exploring the ways that it may be utilized in conjunction with new media reminiscent of interactive television, web-based advertisements and cellular advertising.
Häufig überspringen Konsumenten Modellzyklen und erwerben nicht das unmittelbare Nachfolgemodell eines Produktes. Dieses als Leapfrogging bezeichnete Phänomen gewinnt bei kürzeren Produktlebenszyklen in gesättigten Märkten mit Fokussierung auf den Ersatzkauf zunehmend an Bedeutung, denn es besteht die Gefahr, den Kunden auf dem Weg zum neuen Modell zu verlieren.
Extra resources for Deadly Monopolies: The Shocking Corporate Takeover of Life Itself--And the Consequences for Your Health and Our Medical Future
The culture is reflected in leadership behaviours, the design of formal systems of the company, and the myths and stories that are created within the firm. In a customercentric culture you would expect resources to be allocated where they would best enhance customer value, reward systems to promote employee behaviours that enhance customer satisfaction and retention, and customer information to be collected, shared and applied across the business. The heroes of customer-centric businesses deliver outstanding value or service to customers.
For that reason, the customer’s perspective on CRM is an important consideration in this book. CRM influences customer experience, and that is of fundamental strategic significance. CRM CONSTITUENCIES There are several important constituencies having an interest in CRM: 1 16 Companies implementing CRM. Many companies have implemented CRM. Early adopters were larger companies in financial services, telecommunications and 6387 CUSTOMER RELATION MANAGEMENT-V2_246x189mm 08/01/2015 16:30 Page 17 INTRODUCTION TO CRM manufacturing in the USA and Europe.
There is a price and convenience segment in most markets but the majority of customers have other requirements. Moreover, an excessive focus on operational efficiency might make you blind to disruptive changes just over the horizon; making cheap products that no one wants to buy is not a sustainable strategy. 5 6387 CUSTOMER RELATION MANAGEMENT-V2_246x189mm 08/01/2015 16:30 Page 6 UNDERSTANDING CUSTOMER RELATIONSHIPS • Sales-oriented businesses make the assumption that if they invest enough in advertising, selling, public relations (PR) and sales promotion, customers will be persuaded to buy.