Download Coffee Culture: Local Experiences, Global Connections by Catherine M. Tucker PDF

By Catherine M. Tucker

The Anthropology of Stuff is a part of a brand new sequence devoted to leading edge, unconventional how you can attach undergraduate scholars and their lived matters approximately our social international to the ability of social technological know-how principles and facts. Our aim with the undertaking is to assist spark social technological know-how imaginations and in doing so, new avenues for significant idea and motion. every one "Stuff" name is a brief (100 web page) "mini textual content" illuminating for college students the community of individuals and actions that create their fabric world.? From the espresso manufacturers and pickers who have a tendency the plantations in tropical international locations, to the middlemen and processors, to the patrons who drink espresso with no ever having to contemplate how the drink reached their arms, here's a commodity that ties the area jointly. it is a nice little ebook that is helping scholars observe anthropological innovations and theories to their daily lives, learn the way ancient occasions and procedures have formed the fashionable international and the contexts in their lives, and the way intake judgements hold ramifications for our health and wellbeing, the surroundings, the replica of social inequality, and the potential for assisting fairness, sustainability and social justice. ?

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Additional info for Coffee Culture: Local Experiences, Global Connections (Routledge Series for Creative Teaching and Learning in Anthropology)

Sample text

Consumers have lessened reliance on major coffee brands in a widely and wildly diversified market. While Coca-­Cola has diversified by adding other beverages to its product line, it has defended vigorously the integrity of its name and reputation, and prosecuted any attempt to infringe upon it. Although Starbucks defends its name, it is known for coffee shops more than as a brand of coffee. In 2006, Coca-­Cola attempted to appropriate part of the coffee market by introducing Coca-­Cola Bla– k, a coffee-­flavored Coca-­Cola beverage.

When journalist Anderson Cooper tasted it on a national TV broadcast, he spat it out. (YouTube has clips of people praising or vilifying the beverage). Coca-­Cola announced that it would discontinue the product in August 2007 (Stanford 2007). Evidently, coffee-­flavored Coke could not replace the real thing. Undeniably the preeminent American soft drink, Coca-­Cola became a national and global success through a combination of strategic marketing, wise (and not so wise) business decisions, and luck.

It is used widely on soybeans in the USA (FMC Corporation 2009; Harrison 2006). Diazinon and Di-­Syston are both listed on the EPA’s restricted pesticide list. Di-­Syston and Thiodan can be fatal to humans if inhaled, swallowed, or absorbed through the skin. All of the chemicals are highly toxic to marine life, birds, and animals (Bayer Crop Science 2010; EPA 2008; UCPA 2010). Warning labels on the pesticides advise that protective clothing and masks be worn. However, coffee farmers and workers rarely have protective clothing.

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