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By S. Gunelius

With $8000 and a dream to create a men's way of life journal that he wish to learn, Hugh Hefner prepare the 1st factor of Playboy journal on his kitchen desk. Over part a century later, Playboy has grown to turn into certainly one of foremost manufacturers on this planet, and Hefner is still the face of the emblem and the final word model champion.Susan Gunelius uncovers how a model linked to intercourse survived and thrived regardless of assaults from each path, in an more and more aggressive marketplace and jaded shoppers. For over 50 years, Hugh Hefner has lived the Playboy model promise, and Playboy has develop into some of the most famous manufacturers on this planet. it is a attention-grabbing tale of selection, commitment and trust in a product. it is the tale of brand name development, model worth, model toughness and the last word model champion.

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On the economic front, people had more disposable income than ever, and they wanted to spend it. In Hugh Hefner’s mind, it was time for men to start spending money on themselves and living the good life they would learn about within the pages of his magazine. The majority of society, however, was not prepared for the lifestyle Hugh Hefner proposed. Religion and family values still dominated thinking in the 1950s, despite the fact that many people lived closer to the Playboy lifestyle behind closed doors than they were willing to admit.

This was a magazine for young men that celebrated a sexually liberated lifestyle focused on self-gratification. There was nothing else quite like it on the market. Communicating the brand message was done directly through the pages of Playboy magazine. The introduction printed in the first pages of the debut issue of Playboy magazine (see Chapter 2 for an excerpt of the introduction) made it very clear whom the intended audience was and what the magazine would deliver. The brand message, image, and promise were succinctly communicated in the magazine as well as through the living Playboy, Hugh Hefner, via interviews, public appearances, court battles, and so on.

Curiosity leads to brand buzz and sales. For Playboy, it led to fast success beyond anyone’s imagination. com - licensed to ETH Zuerich - PalgraveConnect - 2011-03-24 NURTURING A BRAND THE FIRST BR AND EXTENSIONS The business aspects of the company never really interested me as long as we had the money to do the things I wanted to do. For me, the magazine was always the heart of what my life was all about, and the other half was living the life. com While traditional marketing plans typically call for allowing a brand to grow and attain a stronghold within its market before extending that brand into new categories, in the 1950s, Hugh Hefner had no knowledge of how traditional marketing plans worked.

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