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The idea of using expert opinion has been expounded as a valid and useful approach in gaining valuable information on a particular subject or a particular group of people. This is because experts know their subjects in-depth and their evaluative minds generally mean they may even know more about their subjects’ motivation and behaviour than the subjects themselves. An attempt was made to include real estate agents who worked in different socio-economic and ethnic groups to capture information representative of the market.

Children from approximately nine to 15 years will have the greatest impact, although they will most likely be overruled if the parents are keen on buying a property. However, parents may be prepared to enter into a bargaining situation with them to keep them happy. For example: “once we have bought the property we will see about putting in a swimming pool”. The alternative evaluation stage in many cases introduces family and friends into the process. These players are more influential in Pacific Island and Asian families, with Caucasian families being more independent in their decision making.

6. Children’s influence The influence of children in the family house purchase is of great importance both from a direct and an indirect viewpoint. From an indirect viewpoint, their needs as perceived by their parents form important criteria for the choice of a house; for example, how many bedrooms, location close to a school, safe environment, near to a bus stop and size of the yard. Their direct influence varies with age. Interviewees suggested that children from about the age of eight or nine to about 15 have the most influence.

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