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Not only do these implementations extend the brand, but they also help companies reach new audiences or the same audiences in different ways. 34 | Chapter 3: Understanding the API Value Chain AccuWeather’s Chris Patti cites increased reach as an important benefit of working with partners. “Our partners create reach that we never could have had without an API,” says Patti. “And they push us to have new products that get unveiled on a platform. We’ve been able to use the API to innovate together with partners.

This has changed our development—we are now almost doing joint development with partners. The API is now almost a line of business itself. ” Gaining Indirect Revenue Revenue sharing is an emerging model for marketplaces with certain characteristics. Not every marketplace supports this model, but it has worked for some companies that initially took a different approach. A job search engine tried charging for its API, but had few takers. When it proposed placing sponsored jobs in its API and offered to share revenue with online publishers, the demand increased substantially.

Twitter then went on to acquire TweetDeck as well. Increasing Application Value through Integration APIs are in many ways the “glue” of SaaS, connecting applications developed by the provider to the population that consumes those applications as a service. com fall under this model. In this model, your application becomes more valuable because you can access and repurpose the data that already exists inside it and integrate and cross reference that data with data inside other systems, such as ERP.

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