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By Constantinos Markides

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Extra info for All the Right Moves: A Guide to Crafting Breakthrough Strategy

Sample text

Most fail. Imagine their surprise when a volunteer shouts the answer: deny. Most people miss this obvious answer because they search for words that have the same vowel sound that's in many. The first answer in this exercise has biased our thinking and forced us to think in a very narrow way. But now think of this implication: If one word is enough to bias our thinking in such a way, imagine what twenty or thirty years in a given business can do. How to Escape Mental Models Despite having such a profound effect on our behavior, most of our individual and organizational mental models are tacitthey exist and govern our behavior, but we are not aware of either their existence or their influence on our actions.

If they don't do it, somebody else will. ) 4. Unfortunately, most established competitors are not good at seeking, let alone actually discovering, such new positions. Even though their success today can be traced back to an earlier decision to create a unique strategic position for themselves, they now expend little energy on such efforts. Instead, they spend most of their time trying to improve the position they already have. 5. The bottom line: Improving one's current position is not enough. A company that succeeded by creating a unique position for itself twenty or thirty years ago must do that again and again if it is to succeed into the future.

Over time, these new positions can grow to challenge the attractiveness of the dominant positions of the day. S. ) 3. Because no position remains unique forever, established competitors must continually strive to discover new strategic positions in their business. If they don't do it, somebody else will. ) 4. Unfortunately, most established competitors are not good at seeking, let alone actually discovering, such new positions. Even though their success today can be traced back to an earlier decision to create a unique strategic position for themselves, they now expend little energy on such efforts.

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