By Beth Groundwater
The 1st publication within the CLAIRE HANOVER secret SERIES
An Agatha Award Finalist for most sensible First Novel
Feeling overlooked through her workaholic husband, forty-something reward basket dressmaker Claire Hanover joins an aerobics type on the urging of her ally Ellen. Divorced and bitterly unsatisfied, Ellen and lots of the different ladies within the classification upload a bit vicarious pleasure to their lives through flirting with the good-looking teacher, Enrique. In a second of weak spot, Claire concurs to enable the fascinating Enrique come to her condo to offer her a therapeutic massage. She realizes she has made a dangerous mistake while Enrique is shot and killed in her bed room and her husband Roger is arrested for the murder.
Determined to transparent Roger’s identify and store her marriage, Claire units out to discover the true killer, encountering drug purchasers, jealous ex-girlfriends, and offended law enforcement officials alongside the way in which.
“A annoying, interesting debut.”—KIRKUS REVIEWS
“Will attract determined Housewives fanatics and those that like cozies with a bit spice.” —BOOKLIST
“A actual winner! Don’t pass over it.”—Maggie Sefton, bestselling writer of Knit One, Kill Two
Read Online or Download A Real Basket Case (Claire Hanover Mystery, Book 1) PDF
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Additional info for A Real Basket Case (Claire Hanover Mystery, Book 1)
Each program has a strategy that is discussed in later chapters. Your target market and positioning decisions described in your product/market strategy coordinates all your programs. For example, NeimanMarcus and Wal-Mart have different marketing strategies that are reflected in their merchandise selection, advertising, and price points. Ritz-Carlton Hotels and Motel 6 have different marketing strategies that are reflected in their design, services, and price points. 4). As you pull together your strategy, sometimes you must return to an earlier step and redo a particular analysis or change a particular decision.
S. S. Airways out of them. S. S. 9 percent of the traffic there while Southwest had a leading 47 percent share. Source: Andy Serwer, “Southwest Airlines: The Hottest Thing in the Sky,” Fortune, vol. 149 (March 8, 2004), pp. 86–90. and lose customers interested in lower prices to organizations in the righthand column of the matrix. STRATEGIC THEMES—DRY-CLEANER EXAMPLE In the dry-cleaner example discussed in Chapter 4, suppose that Dan’s Cleaners and DES Cleaners had the lowest costs while Al’s, Barbara’s, and Carol’s had average costs.
To develop a marketing strategy, you must focus on the customer, and it is not always easy to know who your customer really is. 30 U N D E R S TA N D I N G Y O U R C U S T O M E R S The customer is anyone involved in the purchase decision. In most instances, several people may be involved in the purchase decision. You must think through how the purchase decision is made to identify who might be involved. Effective sales representatives are very good at discovering who will be involved in the purchase decision.