The Smart Organization: Creating Value Through Strategic R&D

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Language: English

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Often we can identify the direct advertising prompt (a particular advert, leaflet, mailshot, etc) which causes a customer to buy, but before this there could be several different 'contacts' or 'hits', by which a customer sees and begins to build awareness and desire for a particular supplier or product. Field Guide to Nonprofit Program Design, Marketing and Evaluation by Carter McNamara, published by Authenticity Consulting, LLC.

Pages: 304

Publisher: Harvard Business Review Press (October 1, 1997)

ISBN: 087584765X

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