The Globalization of Multinational Enterprise Activity and

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.16 MB

Downloadable formats: PDF

Wharton's Marketing professors - the largest, most cited, and most published marketing faculty in the world - specialize in translating their state-of-the-art research into practical tools that managers can use to make better decisions. Our core competence is in the exercise of marketing and revenue producing activities in the strategic sphere of operations. When considering these planning stages start from the bottom upwards.

Pages: 418

Publisher: Palgrave Macmillan; 2000 edition (January 2, 2000)

ISBN: 0312225377

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