The Customer Trap: How to Avoid the Biggest Mistake in

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Many entrepreneurs make the mistake early on of thinking that they know what their customers want without ever asking them. The researcher rarely gets all of what he/she judges is required to reach a satisfactory conclusion but if the research proposal is well thought out and persuasively presented some concessions can be obtained. Answers should be probed in depth and the proceedings should be recorded for accuracy when analysing the interviews later. We could also go as far as to use government water usage data to estimate the area with the greatest percentage of houses with lawns.

Pages: 177

Publisher: Apress; 1 edition (March 31, 2015)


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