Summary: Conversational Capital - Bertrand Cesvet, Tony

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Language: English

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Marketing research can classified in one of three categories: These classifications are made according to the objective of the research. Think about what customers buy before, during and/or after they buy from your company. In fact, I used it to do keyword research for this very post about keyword research ;-) Step 4: Check for a mix of head terms and long-tail keywords in each bucket. Can staff find what they need to know from your computerised systems? This method is versatile, since one needs only to ask for the information; however, the response may not be accurate.

Pages: 35

Publisher: Business Book Summaries (February 15, 2013)


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