Strategic Database Marketing: The Masterplan for Starting

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 11.68 MB

Downloadable formats: PDF

Hence, it welcomes contributions in various aspects of marketing. Jeff Ernst of Forrester Research, Inc., estimates that only about 5% of marketers use a full-featured marketing automation solution (Forrester Research) Research shows that 35-50% of sales go to the vendor that responds first. ( 79% of marketing leads never convert into sales. Some enterprises will approach marketing intelligence gathering in a more deliberate fashion and will train its sales force, after-sales personnel and district/area managers to take cognisance of competitors' actions, customer complaints and requests and distributor problems.

Pages: 300

Publisher: Probus Pub Co; First Edition edition (February 1994)

ISBN: 1557385513

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Download Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program pdf

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