R&D Management and Corporate Financial Policy (Wiley Series

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 7.19 MB

Downloadable formats: PDF

Learn how top innovators like Nestle, "Trend Hunter is a great resource because it's all about simplifying the chaos. Our mission is to provide actionable information to guide our clients’ decision-making process – and to do so with the right information, on time, and within budget. This is because content integration dominates in the progression toward purchase. Market researchers use tools such as statistical analysis packages, surveys, mystery shopping, focus groups and new product tests to help achieve success for a product.

Pages: 257

Publisher: Wiley-Interscience; 1 edition (February 18, 1998)

ISBN: 0471618373

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