Let's Get Engaged! Crossing the Threshold of Marketing's

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Language: English

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Though this makes life easy, anyone carrying out research still needs to ensure that the panel reflects the market to an appropriate level of accuracy. Brand Keys is a brand research consultancy specializing in predictive brand equity, consumer loyalty and engagement metrics. Longer bars are bad as they indicate higher negative feedback. Then in 2007 the government finally forced through a name change, and the DTI was replaced, with, wait for it...

Pages: 896

Publisher: Springer; 1st ed. 2016 edition (December 12, 2015)

ISBN: 3319118145

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