Integrated Brand Marketing and Measuring Returns

Format: Hardcover

Language: English

Format: PDF / Kindle / ePub

Size: 8.21 MB

Downloadable formats: PDF

As they put it,put it: It’s an App World. Sep 30, 2016 at 12:30 pm ET Columnist Jeff Baum explains that when properly set up, call tracking can help you both measure the value of your PPC campaigns and optimize... SCORING & VALIDATION - Instead of using gut instinct, like every other trend firm, we've measured 3 billion choices from 130,000,000 people and every page includes age, region and gender demographics with measures of: popularity, interest level and freshness.

Pages: 181

Publisher: Palgrave Macmillan; 2010 edition (August 15, 2010)

ISBN: 0230577342

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