Consumer Behaviour: Applications in Marketing

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Language: English

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At the same time, speed in collection and interpretation of results from multiple and geographically diverse sources become imperative in order to anticipate market change and devise an effective response strategy. Following the industry and the competition is another avenue is taken. These studies can be done both on the internet and in person. Validity refers to the extent to which a measure provides data that captures the meaning of the operationalized construct as defined in the study.

Pages: 349

Publisher: SAGE Publications Ltd; 2nd Revised edition edition (January 15, 2013)


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