Branded Component Strategies: Ingredient Branding in B2B

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Language: English

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It is also a costly and time-consuming process. Event Planning and Social Media Marketing also typically command lower compensation. Like focus groups, managers observe behind one-way mirrors. Further complications are added by uncontrollable environmental factors such as general economic conditions, technology, public policies and laws, political environment, competition, and social and cultural changes. In this series, we’ve already discussed the fact that research isn’t sexy, glamorous, or fun.

Pages: 224

Publisher: Gabler Verlag; 2012 edition (February 28, 2012)

ISBN: 3834919195

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